Location Intelligence with its map based visualization helps business users quickly extract the meaning in the data. Visualizing business intelligence data on a map and enabling map based analysis of various dimensions like territory, customer, store, suppliers and more, enables users to quickly identify patterns and correlations that would be hard to surface otherwise. Managers can use location intelligence for:
Sales Management – understand what geographies are more profitable and which ones need more attention. Visualize sales and track performance as they get updated in your decision support systems.
Customer Relationship Management – more targeted mailing lists or promotions executed based on insights gained from location intelligence.
Business Strategies – combine competitive and industry insights with your data to gain insights into business strategies.
Clearway GeoAnalyzer enables Location Intelligence solutions that mash geographic data coming from databases like SQL Server Analysis Services and SQL Server Relational Database with Microsoft Virtual Earth. Built with Microsoft Silverlight technology, GeoAnalyzer makes it easy for users to visually analyze data as well as slice and dice the data inside Virtual Earth. The result is location data converted to location intelligence in a fraction of the time as compared to traditional tools like pivot table or data grids.
Below are additional examples of location intelligence scenarios enabled with Clearway Geo Analyzer :
INDUSTRY
USAGE SCENARIOS
EASILY ANSWER QUESTIONS LIKE
Retail
Store Performance Analysis, Analyze customer buying patterns across geographies, demographic correlation analysis to buying patterns across geographies.
Where are my most profitable customers located? What is driving purchase behavior between one location and another?
Goverment
Understand crime hotspots, analyze traffic patterns, better plan emergency response, census analysis
Where are the most impacted locations based on various metrics like traffic incidents, crime incidents etc.
Healthcare
Better understand disease impact from potential outbreaks, better understanding of patient demographics.
How are the revenue and profits distributed across geographies? Where are the most critical patients coming from?
Manufacturing
Logistics Analysis, Supplier Intelligence.
Where are my suppliers located in comparison to my manufacturing?
What is our overall profitability and spread by branch? What are the reasons for profitability differentiators between regions? What are the sales trends by product across regions? How can I identify and apply learning's from a higher performing locations to lower performing locations or identify new geographic market opportunities?
Clearway GeoAnalyzer gadget is available today as a Microsoft Sharepoint web part and will soon be available as a standalone rich internet business application and a mobile application. You wanted rich data analysis experience. Now, you can have it anywhere you like.
If you have any questions regarding any of our products or services, please contact us at sales@monitoranalytics.com and we will be glad to assist you promptly.